Work | Adidas NMD

adidas | NMD
This installation was created to promote the NMD shoe through LED scanners embedded in walls positioned in the store windows. The experience was designed to attract attention from the street by recreating the visual rhythm of city movement at night.
Contribution
Interaction Design
Creative Technology
Motorised LED bars were controlled via Arduino to simulate passing car lights and peripheral motion associated with night running. Movement and light patterns were synchronised across the wall, shifting in speed and intensity depending on the selected setting. The installation functioned as an ambient, environmental piece rather than a direct interaction, using motion and atmosphere to communicate the product narrative before customers entered the store. Installed at the adidas flagship store in Mitte, Berlin.