adidas
nite jogger
Interactive retail experiences for the adidas flagship store.
Company
adidas
Role
Interaction Design + Creative Tech
The customer would walk up to this interactive booth and pick up and examine the shoe. Using sensors in the shoe and podium, this would trigger light animations showing the reflective text on the bottom flooring.
When idle, the led panel would gently pulse to attract customers.
Later we used this setup with built in ipads to show various videos.